Project
R—S006
Client
Stockholm Film Festival
Where
The trailer block, cinemas across Sweden
When
November 2025 · Stockholm Film Festival
006
R—S006
An entire film festival’s variety, in two cinema ads.
+10%
Ticket sales, 26,842 to 29,526
67%
Of tickets sold before opening night
119
Sold-out screenings
$9,667
Production budget, no media spend
Two films made for the trailer block, with the same cast, the same setting and the same scene. Only the cinematic language changes. Four genres in two minutes, showing people the range of Stockholm Film Festival’s programme.
Outcome
Ticket sales up ten percent, from 26,842 to 29,526, with the festival’s best first 24 hours ever and two thirds of tickets sold before opening night. 97,000 visits, 119 sold-out screenings, membership up from 3,700 to 4,100, and one in five visitors there for the first time.
In the news
AdAge
Muse by Clio
Shots
MovieZine
Credits
Director
Gustav Egerstedt
Production
Giants & Toys
Creative director & copywriter
Carl Ewald Jannerfeldt
Cinematographer
Fredrik Bäckar
Composer
Hank Berggren
Cast
Stina Ekblad, Hedda Stiernstedt, Adam Lundgren & Sophia-Noelle Orianwo
Next
001
R—S001