Project
R—S002
Client
Stockholm Film Festival
Where
Six private home cinemas across Sweden
When
November 2024 · Stockholm Film Festival
002
R—S002
How Stockholm Film Festival brought audiences back into cinemas, by leaving Stockholm.
557
Articles in 106 outlets
+32%
Visitors aged 18–35
+381%
Organic reach
+3,500
Tickets, revenue at an all-time high
Swedes had stopped going to the cinema. Stockholm Film Festival needed a way to reignite people’s passion for sitting together in a dark room and sharing the experience of a film. The festival decided to go where no film festival had gone before, to places where new films are typically seen last.
Outcome
557 articles in 106 outlets and a reach of 310 million, with no paid media. 3,500 more tickets than the year before, ticket revenue up 16.6 percent, membership revenue up 13.6 percent, and the festival’s highest revenue ever.
In the news
SVT
“A part of Swedish cinema history.”
Sveriges Radio
“Unusual to say the least.”
Kulturnyheterna
“Makes you want to go to the movies.”
Credits
Director
Simon Vahlne
Creative director & copywriter
Carl Ewald Jannerfeldt
Cinematographer
Iga Mikler
Production
Bleckout
Stills
Felix Swensson
PR
Geelmuyden Kiese
Next
003
R—S003